Mobile-First Indexing-What it is and how it will impact your business
Table of Contents
What is Mobile-First Indexing?
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As the name suggests, the mobile versions of your websites will become the starting point for what Google includes in their index and will act as a base for how they determine rankings.
It does not only include mobile, it is called mobile-first, which determines, if a company does not have a mobile-friendly website, it won’t be excluded from the rankings but it might have a negative effect. The desktop version of the site will still be included. A site with better mobile-friendly experience will get a boost in rankings even when searched on a desktop.
“Mobile-first indexing means that we’ll use the mobile version of the page for indexing and ranking, to better help our – primarily mobile – users find what they’re looking for.”
Why Mobile-First Indexing?
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Google is now giving more emphasis on user experience and is not prioritizing crawling and indexation. There has been a paradigm shift in the way google is perceiving your website content.
“Sites that are not in this initial wave don’t need to panic. Mobile-first indexing is about how we gather content, not about how content is ranked.” Google posted on their blog.
Google encourages webmasters to make content more mobile friendly. The fact that most of us search more from our mobile than on desktop, this change was required. Though it is in the initial phase of testing, but in the future, it will have a positive impact on the business.
Google will be notifying the websites which are moving to mobile first indexing through the Search Console. This will result in observing improved crawl rate via Smartphone Google bot which the site owners can also find. Moreover, Google will be showing mobile versions of those pages in Google cached pages and Search results.
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- Mobile-First Indexing is gaining popularity, though ranking won’t be affected as independent mobile assessments will be made.
- Mobile friendly content is surely an advantage for those who want a boost in their rankings.
- Fast loading content on your mobile and desktop will be better for those who are looking to perform better.
- Remember, rankings include many factors and not just mobile-first indexing.
Several measures are being taken to enhance user experience. There will be a continuation in the evaluation and monitoring if the changes precisely.
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