Understanding the Latest Social Media Marketing in Kolkata
Table of Contents
- Let’s take a look at the latest social media trends
- Listening to Your Consumer On Digital Plat Forms Is Important Too
- Explosive Rise in Live Streaming
- Smartphone Is the New Main Screen
- Social Messaging is the Next Big Thing
- Instagram Stories
Image source: https://bit.ly/2L0Kj7H
Social media is rapidly changing and it is very important for brands to be aware of all the latest changes and trends in order to integrate them into their campaigns. Social media campaigns are a part of almost every brand’s digital marketing strategy. If your brand is still not active on various social media platforms, what are you waiting for? Being one of the fastest growing social media company, understanding the latest trends and integrating them for our clients for effective results are our priority and speciality.
We are witnessing a sea change on both social media platforms and the way brands are integrating them. We see that business is rigorously using social media; 96% are on Facebook, 89% on Twitter, 70% on LinkedIn, 70% on Instagram and 57% on YouTube!
The users of various platforms have reached sky high and this is the best time for brands to take advantage of it. We spend around 2 hours every day on an average online! Consumers spend around 20-40% more on companies that engage with their consumers on social media.
Let’s take a look at the latest social media trends
Before we dive into the details of the latest trends, let’s take a look at the most popular social platforms. (As of January 2018)
- Facebook has 2.2 billion users.
- YouTube has 1.5 billion users.
- WhatsApp has 1.3 billion users.
- Facebook Messenger has 1.3 billion
- WeChat has 980 million users
Among the top 5 social media platforms, three are messengers.
The number of social media users number is all set to rise to 3.02 billion by 2021. Keeping in mind the vast number of users, social media should be the most integral part of your marketing campaign.
Every brand faces the dilemma of choosing which social media platform to use and how one can use all the features to their advantage. Digital Abhiyan provides customised services for developing social media marketing strategies which are best suitable for your brand.
Let’s see what are the latest trends in social media which brands across the globe are integrating:
Listening to Your Consumer On Digital Platforms Is Important Too
Image source: https://bit.ly/2sjyUZ2
You might think that this isn’t something new, but at the pace which social media is growing, as a brand, it is essential for you to carefully listen and observe what the consumers are talking about you. There are times when a consumer has negative opinions and comments, you need to pay great attention to them as well. As a brand, you need to welcome criticism as well.
The consumers might not directly strike a conversation with the brand, they talk about your products and services across the platforms and share pictures or comment not just on your pages! You need to carefully observe and notice where all the consumer is talking about you and you need to promptly reply as well. The consumers what a response from you no matter what!
60% of the consumers that post a complaint on social media expect a reply from the brand within 60 minutes. Can you imagine? You only have 60 minutes to notice the complaint and respond! If you fail to do so, 88% of them are unlikely to buy again from your brand and they won’t refer to their friends or family as well.
You need systems in place to monitor many different channels for your particular keywords and phrases, and to bring those mentions to your attention so you can examine them for both insight and opportunities. A simple way to get started is Google Alerts. You can quickly set up email notifications for the words and phrases you want to monitor by entering them into the search bar, setting your preferences on frequency, sources, region, and more, and click the “Create Alert” button. It’s just that easy.
Explosive Rise in Live Streaming
Image source: https://bit.ly/2LzXZI1
You simply can’t ignore videos be it recorded or live. According to a recent post by Hubspot, 43% of social media users want to see more video content from marketers, businesses now publish an average of 18 videos each month. Are you using video marketing as a part of your social media marketing strategy? Not yet? Read the following and you will immediately tell your team to start creating videos! Live streaming is the famous brother of videos which should be a part of your campaign NOW!
- Over 300 hours of video are uploaded to YouTube every minute
- YouTube users enjoy 1 billion hours per day
- Two-thirds of people – a full 67% – are more likely to buy a ticket to an even after watching a live video about it
- Live video is both created and watched by people in virtually every age category, from teenagers to those 55 and older.
- 80% prefer watching a live video from a brand than reading a blog post, and 82% prefer live video over any other type of social media post
- Live videos on Facebook are watched 3x longer and get 10x more comments than those that are recorded
- 36% of internet users have watched a live video as of November 2016
- Live.me – a mobile-only live streaming app – is less than two years old, but already has over 20 million active users who create more than 200,000 hours of new content each day
Live streaming is the famous brother of videos which should be a part of your campaign NOW! Let your consumers and users know beforehand you start a live video!
Smartphone Is the New Main Screen
We are constantly glued to our phones. And because of this, mobile marketing has become a very big thing. 94% of the social media users are using apps via their smartphones. This changing consumer behaviour has lead marketers to create mobile-first content or mobile-friendly content. A few things you could do include creating images with the recommended size that will be displayed fully on mobile or creating square or vertical videos, which will take up the more real estate on the phone screen than landscape videos when viewed vertically.
Social Messaging is the Next Big Thing
Image source: https://bit.ly/2GVQN5l
The popularity of social messaging apps is increasing day by day and many marketers are now using social messaging apps like WeChat, WhatsApp, Facebook Messenger etc intensively. With an easy integration of artificial intelligence and chatbots, one can easily increase engagement and enhance customer experience. Messaging allows you to reach your audience at scale and on their preferred channel. 89% of consumers would like to use it to communicate with businesses, but only 48% of businesses are able to do so. Those numbers don’t add up.
It was launched in 2006 having similar features like SnapChat, but took the world by storm! It quickly grew to 100 million daily active users and now has an impressive 250 million daily active users. About half of all businesses on Instagram post at least one Story each month, while 20% of those stories generate at least one direct message. Instagram itself has over 800 million daily active users, which is more than Twitter, SnapChat and Pinterest combined! If you haven’t started using Instagram Stories, start doing it now!
Social media is all about connection, relationships and engagement. As a fastest growing social media marketing in Kolkata, we at Digital Abhiyan, understand the importance of integrating these trends into your digital campaign. There are many trends that are now no longer considered to be a trend, like, poking on Facebook! But there are many who stay and become mainstream.
Digital Abhiyan has been successfully delivering digital marketing Agency to over 200 clients. We are proud to be one of the fastest growing digital marketing companies in kolkata,India